What does your business do? What products and services do you offer?
What budget have you set for this project?
Why do you want a new website?
What about your current website works well for your business and why?
Who is your ideal customer? What gender are they? What age? What are their interests?
What are the top reasons your customer will visit your website?
What is your business brand image? Safe and secure? Edgy and cool? High-end or affordable?
Do your competitors have websites? List them out. What do you like about them?
What do you think your competitors are doing that works well for them?